Apple Inc. (NASDAQ:AAPL) try to takes its position in context of active momentum, while shares price eased down -0.14% during latest trading session. Apple Inc.’s outside advertising agency has cut about 50 employees, according to people familiar with the matter. The firm said it was adjusting to the changing needs of its only client. The staff reductions at Media Arts Lab were made Monday in several divisions, but many of the job cuts happened in the strategy division that helps Apple come up with ads for its latest products.

A Media Arts Lab spokeswoman said in an emailed statement, “Yesterday was a difficult day, as we had to part with some of our talented colleagues. “Our relationship with Apple has never been stronger, but as the needs of our client continue to evolve, we must adapt and continue to evolve the composition of our teams.”

“Apple’s confidence and trust in MAL as our singular ad agency is as strong as it’s ever been. As we continue to evolve our marketing approach, we’ve asked MAL to do the same,” said Tor Myhren, vice president, marketing communications at Apple.

Several salient technical indicators of firm are now starting to make their way into the trading conversation. Every investor and other stake holder of firm are most concerned with its profitability. So to answer this concerns frequently used tools of financial ratio analysis, is profitability ratios, which are used to determine the company’s bottom line and its return to its investors.

Start focusing on ordinary profitability ratio which covers margins; AAPL has gross profit margin ratio of 37.80% for trailing twelve months and operating margin is calculated as 24.60%, these are better detectors to find consistency or positive/negative trends in a firm’s earnings. So upper calculated figures are representing the firm’s ability to translate sales dollars into profits at various stages of measurement. To walk around the gross margin figure of firm that looks at how well a company controls the cost of its inventory and the manufacturing of its products and subsequently pass on the costs to its consumers.

Following in trace line of profitability ration analysis; second part is covering returns. The returns on investment amplify the findings, the firm’s ROI concludes as 26.90%; it gives idea for personal financial decisions, to compare a firm’s profitability or to compare the efficiency of different investments. The returns on assets of firm also on noticeable level, it has ROA of 16.10%, which signifies how profitable a firm is relative to its total assets.

To make strengthen these views, the active industry Apple Inc. (NASDAQ:AAPL) has Quick Ratio of 1.50, which indicates firm has sufficient short-term assets to cover its immediate liabilities. In addition, the firm has debt to equity ratio of 1.19, sometimes it remains same with long term debt to equity ratio. Taking notice on volatility measures, price volatility of stock was 2.23% for a week and 1.61% for a month.

LEAVE A REPLY

Please enter your comment!
Please enter your name here