Purple Innovation (NASDAQ:PRPL) spotted trading -53.95% off 52-week high price. On the other end, the stock has been noted 75.00% away from the low price over the last 52-weeks. The stock changed 6.06% to recent value of $7.35. The stock transacted 630178 shares during most recent day however it has an average volume of 435.33K shares. The company has 43.61M of outstanding shares and 6.67M shares were floated in the market.  

On March 26, 2020, Purple Innovation (NASDAQ:PRPL) a comfort innovation company known for creating the World’s First No Pressure ™ Mattress, reported it is withdrawing its full year 2020 revenue and adjusted EBITDA guidance due to the heightened uncertainty related to the full potential impact arising from the COVID-19 outbreak.

Since we provided our outlook a couple of weeks ago, COVID-19 has rapidly spread throughout the U.S., said Joe Megibow, CEO of Purple Innovation In response to this quickly evolving situation, several states have mandated that all non-essential businesses close temporarily to slow the spread of the virus.  As of , more than half of our wholesale doors are currently closed, and more may close over the coming weeks. In compliance with the mandated shelter-at-home decision in California, we have temporarily closed our three showrooms in that state. We continue to serve our customers through our digital channel, and demand for our premium, differentiated product offering online remains encouraging. Our year-to-date direct to consumer business remains at a level above last year’s same time-period sales, providing immediate cash for our operations. To adapt to the expected temporary decline in wholesale and our own showroom demand, the Company has taken advantage of its vertically integrated business model to adjust its production schedule to match current demand as well as temporarily reduce its current labor costs. Further, all of the Company’s Senior Executives have deferred 25% of their cash compensation and the Board of Directors has deferred its cash compensation during this period of uncertainty. It is difficult to predict how long this unprecedented pandemic will persist and its full impact, and due primarily to the uncertainty and current downturn in brick and mortar sales, we’ve decided to withdraw our 2020 guidance.


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